AI-powered mental health care for people, workplaces, and schools.
Rooh AI companion. Premium mobile app. Therapy. Structured training & workshops. Resources that stick — then an API for partners who want our rails.
Rooh AI
Always-on care
Premium app
₹259 / mo
Programs
Train & workshop
API
Partner rails
Already in schools, workplaces, and living rooms.
0+
Psychologists
0k+
Hours of sessions
0L+
Lives impacted
0L+
Students reached
0+
Organisations
0+
Therapy sessions booked
India's 1st mental health, sexuality & disability healthcare startup. Figures from the current investor deck.
150 million Indians need care. Fewer than 30 million seek it.
0.75
Psychologists per 1,00,000 seekers. Healthy ratio: ~3.
75%
Treatment gap. Stigma + cost + no digital presence for most clinicians.
47%
Professionals name workplace stress as their top concern.
Every sector has a program. None has a platform.
Schools
Programs exist. Systems don’t.
12 in 50 teens report sexual abuse. Our own report found 75% of children showing signs of slow learning — an alarming signal schools are not equipped to catch. Occasional workshops are not a system.
Workplaces
EAPs sit unused.
No personalization, no crisis path, no ongoing system in the HR stack — so usage dies after launch week.
Hospitals
Mental health is billed as extra.
Referrals die. No shared infrastructure between departments, insurers, and aftercare.
AI + app + programs + care — a full platform.
Consumers subscribe. Organisations buy Teams and workshops. Partners can later plug into the same rails.
Rooh AI
Chat & voice companion in the app — guides, journals mood, opens resources, escalates to a human when needed.
Premium app
BetterSpace mobile: Rooh AI, sleep, resources, and priority care. ₹259/mo or ₹2,499/yr.
Therapy
100+ psychologists. In-app video, booking, and packages — end to end.
Training & workshops
Structured programs for schools, managers, educators, POSH / ICC — not one-off webinars.
Resources
Curated libraries, self-help modules, and Athena-grounded explainers that live inside the product.
Teams
Corporate dashboard: engagement, crisis alerts, wellness plans, billing.
Psychometrics
PHQ-9, GAD-7, and custom assessments with clinical scoring — never invented by AI.
Partner API
Optional expansion: white-label Rooh, assessments, crisis, booking for HRMS and insurers.
Press play. Watch care move from chat to a booked session.
Rooh AI lives in the BetterSpace app — warm, short, and never leaves someone alone when things get heavy.
It opens a journal, logs mood, plays a resource, starts Sleep Coach, or books a therapist. Voice mode feels like a real conversation.
Project Athena keeps answers grounded. Premium unlocks the full AI + resources layer every day.
Rooh AI
Inside BetterSpace app · Premium unlocks more
Hit play to run the investor demo.
Mobile-first. AI inside. Programs and care on the same stack.
Mobile app
Primary consumer surface — Rooh AI, Premium, therapy booking, resources, sleep, journal.
User web
Same care journey on desktop when someone prefers the browser.
Teams web
HR: members, crisis alerts, assessments, workshops roster, billing.
Therapist web
Practice tools, notes, and Rooh AI as a clinical sidekick.
Admin
Ops, onboarding, content libraries, workshop logistics, payouts.
Partner console
When ready: keys, sandbox, usage — for organisations that want embed.
BetterSpace Premium — care that stays open every day.
Subscription is the habit layer. Sessions and workshops monetize intensity. API is later distribution.
Premium · Yearly
₹2,499/ year
Best value · ~₹208/mo
- Everything in Monthly
- Two months effectively free
- Deeper Sleep Coach & programs
- Early access to Athena-backed guides
Why subscribers
Free users meet Rooh AI and book therapy. Premium keeps daily AI, resources, and sleep tools unlocked — recurring revenue before a session is ever booked.
Unit economics intent
High-margin digital layer (AI + content) funds acquisition; therapy and workshops convert high-intent users into higher ARPU.
Surfaces
iOS · Android · web — one Premium entitlement across the BetterSpace app.
Training, workshops, and resources — the system schools and orgs actually need.
EAPs fail when they are a phone number. We sell structured programs that create habit, skill, and measurable reach.
Structured training that sticks
Educators
Master training for teachers — spotting distress, slow-learning signals, referral paths.
Managers
Corporate manager programs — stress, harassment awareness, how to escalate safely.
ICC / POSH
Policy implementation and committee readiness — not a PDF in a drawer.
Traction signal from the field: educator master-training, manager programs, and POSH / ICC work already sit in our delivery playbook.
Same AI and care — available as rails when partners want to embed.
We lead with app, Premium, Rooh AI, and programs. The API is how HRMS and insurers reuse what already works — without rebuilding care.
Partner reality check
Build it yourself
Typical partner DIY path
BetterSpace API
Drop-in mental health rails
Time to ship
DIY
12–18 months to rebuild care
BetterSpace
Days to embed under their brand
Clinical trust
DIY
Invented scores = liability
BetterSpace
PHQ-9 / GAD-7 with real scoring
Crisis & duty of care
DIY
Bolt-on later, if ever
BetterSpace
Signals + human alerts built in
Fulfillment
DIY
No therapist network
BetterSpace
Sessions on BetterSpace supply
Every new partner
DIY
One-off integration hell
BetterSpace
One API · keys, wallet, usage
18 mo
to approximate care · still unfinished
Days
to live companion · crisis · booking
When a partner wants our AI and care inside their product.
Same Rooh AI, assessments, crisis, and booking that power the BetterSpace app — runnable under their brand.
Rooh AI
Empathetic chat that routes to journal, therapist, or resources.
For investors: White-label first responder inside any partner app.
Partner app
Press Run live to simulate the call.
API response
{
"status": "ready"
}One fabric: AI, app, programs, and care — partners optional.
Consumer experiences
Mobile app · Premium · Rooh AI · Resources · Therapy booking
Intelligence
Rooh AI · Sleep Coach · Crisis signals · Project Athena
Programs & care
Training · Workshops · Assessments · Wellness plans · Therapist tools
Organisation layer
Teams dashboard · Crisis alerts · Rosters · Billing
Partner expansion
BetterSpace API · White-label Rooh · Usage metering (optional path)
Building the knowledge engine behind India’s mental-health model.
Athena is not a chatbot. It is how BetterSpace earns the right to answer clinical questions — for Rooh AI today, and for every partner API tomorrow.
Pipeline · click any stage
Mental Health Foundation Model
A domain model grounded on Athena’s curated graph — not generic chat on the open web.
Athena APIs
Partners query evidence, care pathways, and safe explanations — the same rails that power Rooh AI.
Defensible moat
Every reviewed paper compounds. Competitors can copy a chatbot; they cannot copy a living knowledge fabric.
Roadmap: Athena powers Rooh AI grounding → partner “explain & evidence” APIs → licensed Mental Health Foundation Model for India-first care products.
A $3B Indian mental healthcare industry. 75% still untreated.
TAM
0 Mn
~14% of India with a mental health need
SAM
0 Mn
Reachable with digital + vernacular care
SOM
0 Mn
5% share ambition in the current plan
Focus: Tier 2/3, not only metro EAP checkboxes. Booking + management ease vs metro-only peers.
Peers sell counselling. We sell AI + app + programs — then rails.
Matrix from public product pages. Our edge is Rooh AI in Premium, structured training/workshops, and an optional partner API.
BetterSpace
AI app + programs + care
- Premium mobile (₹259/mo · ₹2,499/yr) with Rooh AI companion
- Structured training, workshops, and resources for schools & orgs
- Therapy network + optional partner API when customers want embed
Sources: betterspace.care · this deck
Peers sell their app/EAP. We let HRMS, insurers & hospitals keep their brand and meter usage.
YourDOST
BetterLYF
Felicity
amaha
BetterSpace
Research snapshot from company sites & public write-ups (YourDOST, BetterLYF, Felicity, Amaha). Capabilities change — verify before diligence.
Revenue from Premium, programs, and care — API as upside.
Illustrative mix aligned to what we sell: app subscriptions, therapy, training/workshops, resources, then partners.
Premium subscribers + therapy + Teams/workshops carry growth. API is a measured expansion.
Net revenue · Rs. Cr
Y5 snapshot
Rs. 0 Cr
EBITDA 0 Cr
Y5 ~ Premium 26% · Therapy 17% · Teams/programs 38% · Resources 5% · API 14%
| Rs. Cr | Y1 | Y2 | Y3 | Y4 | Y5 |
|---|---|---|---|---|---|
| Premium app (₹259 / ₹2,499) | 0.35 | 1.10 | 2.60 | 4.80 | 7.20 |
| Therapy & sessions | 0.40 | 0.95 | 1.90 | 3.20 | 4.60 |
| Teams + training & workshops | 0.30 | 1.20 | 3.10 | 6.40 | 10.50 |
| Resources / content attach | 0.05 | 0.20 | 0.50 | 0.90 | 1.40 |
| Partner API | 0.05 | 0.25 | 0.90 | 2.20 | 4.00 |
| Net revenue | 1.15 | 3.70 | 9.00 | 17.50 | 27.70 |
| EBITDA | (0.80) | (0.35) | 0.70 | 2.60 | 5.80 |
Y1–Y2
Grow Premium (₹259 / ₹2,499) + Rooh AI habit. Sell training & workshops into schools and orgs.
Y3
Teams + programs scale. Resources attach. First design-partner APIs.
Y4–Y5
Balanced platform: subscriptions, care delivery, B2B programs — API as distribution, not the whole P&L.
Illustrative for fundraising discussion — not a forecast or guarantee. Pricing: Premium ₹259/mo · ₹2,499/yr.
Psychology and systems in the same room.
Abhilash Shrivastava
Co-Founder & CTO
Product and platform: mobile app, Rooh AI, Premium, programs, Project Athena.
Shivli Shrivastava
Co-Founder & CEO
Counselling psychologist, sexuality educator, PhD scholar. Clinical voice of the product.
Operators across psych, outreach, and engineering. Mentors in clinical academia.
Already backed. Raising to scale the product.
Pre-seed lead
PedalStart backed BetterSpace at pre-seed — conviction in psychology + product: AI companion, app, and care delivery.
₹0L
Pre-seed investment
PedalStart
Current investor
This round
₹1.3 Cr
~$155k to scale Premium, Rooh AI, and institutional programs.
- Premium (₹259 / ₹2,499) + mobile growth
- Rooh AI reliability + Athena grounding
- Training & workshop delivery capacity
Raising Rs. 1.3 Cr
~$155k to scale Premium, Rooh AI, and institutional programs.
Ask
Rs. 0 Cr
~$155k
Priority: Premium (₹259 / ₹2,499) growth, Rooh AI quality, training & workshop delivery, Athena grounding — with partner API as expansion, not the only bet.
Thank you
AI that cares. An app people keep. Programs institutions trust.
www.betterspace.care
hello@betterspace.care
+91-73545 34303